Priti NYC polishes are all completely non-toxic and made without toluene, dibutyl phthalate (DHB) and formaldehyde- all known carcinogenic ingredients. The luxury polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be.
Priti NYC is very active in working with various charities and events in the community that support both environmental and women's issues. The brand regularly collaborates with other socially conscious companies and charities, including Donna Karan's Urban Zen Foundation, Group for the East End’s Ecofabulous in the Hamptons, and Teens Turning Green to develop a private label polish exclusively for Whole Foods Market.
Priti NYC is also a proud sponser of New York & Miami Fashion Week since 2005. With the proud pleasure of creating custom nail colors for world-renowned designers runway shows including Donna Karan, Monique Lhuillier, Izaac Mizrahi, Tommy Hilfiger, Bebe, and many others. Their products have received lots of press and have received notable buzz from In Style Magazine, Haraper's Bazar Arabia, Self, Lucky and others.